ISM Essay Example | Topics and Well Written Essays - 2000 words

ISM - Essay Example â€Å"There are many ways to define Globalisation. Ruud Lubbets in his article â€Å"Globalisation and Sustainable Development† describes globalisation as â€Å"the phenomenon that the degree of global human interaction increases to such an extent that both its primary effects and the reactions it provokes, give rise to numerous new developments† ( Ali, Winter & May, 2007, p.1). Globalisation is the interaction between economies, technologies and politic A number of companies, increasingly, are looking forward towards breaking the cultural barriers to extend the businesses further in a global environment. This has increased the requirement of the employees to get accustomed to the foreign cultural settings. Apart from that International Marketing training demands a detailed program to make the employees aware of the various theories and practices in the arena of international marketing. The globalisation dreams have presented a new challenge for the firms including the challenge to develop competent managers, able to work in the new environments with more efficiency. With increasing numbers of mergers and acquisitions, the firms are also expected to bring in new employees with different origins, languages and national culture adding more complexities to the different organizational cultures. â€Å"The firms thus need to develop systems and processes not only to train managers for expatriate assignments but also to handle cultural diversity. This task can be achieved by well designed cross-cultural training programs which will help employees in coping up with the stress and cultural shock while dealing with a new culture† (Pande & Krishnan, n.d., p.2). In China, Telmarket would require a culture specific training to make its employees competent enough to deal with the customers with enough respect to Chinese culture and their business environments. After having a review on the respective reviews the following issues have been identified for the cross cultural training. The time factor in the training would require considering two factors including punctuality and relationship dimensions. Some cultures may take more comparatively more time for relationship building while this may not be at all acceptable in others. So, it is of utmost importance to consider Chinese business culture barriers related to time required to be taken care of. In China, there exists a linguistic barrier as Chinese people prefer their language in business contexts (METP, 2008). Adding to it, even the pronunciation is quite different in China, which is required to be taken care of. There are a number of evidences that failing to align the brand name in accordance to the Chinese language made the brands to fail in the Chinese market. So, Telmarket must consider this point with high significance and must train its employees on the linguistic factor. The training program would also include a detailed training regarding the business practices. The b usiness practices may differ in China as they encourage open discussion; although that is required to be done with enough respect to the seniority and old traditions. The training would also require introducing methods and programs to counter stress and to interpret the situations in a positive way. The employees would have to understand the situations on both from their own and from other perspectives. The way to express the

Film Induced Tourism Essay Example | Topics and Well Written Essays - 2000 words

Film Induced Tourism - Essay Example In this report, the main focus will be on a case study, â€Å"Sea Change in Barwon Heads.† Barwon heads is a small suburb where a popular television series, â€Å"Sea Change† was filmed. The issues and controversies at Barwon Heads will be discussed associated with this television series, which induced tourism in that area. Moreover, an analysis of these issues on hospitality and tourism sector will be discussed along with its implication on society in the 21st century (Beeton, 2001). An overview: Issues and Controversies in Film Induced Tourism Most of the people who have an interest in films festival visit different countries to gain experience of their culture and values that are being depicted through these films. The main focus of film induced tourist festival is to be successful in promoting good quality films, which can convert large audiences, who come to see these movies, into tourists (Claudia-Elena & Puiu, 2011). There can be many issues that the tourist sect or may have while promoting their films like; Finding which films or television series that can promote tourist activities and gather large audiences (Claudia-Elena & Puiu, 2011). If the tourist activity will subside once the film has reached its popularity level. If tourists will be attracted towards a site where there are shooting locations. Managing tourism during screening to encourage more tourists (Claudia-Elena & Puiu, 2011). How a tourist sector and film industry can work together to promote tourism. Highlighting and understanding the significance of tourism and film industry on the economy of a country can resolve these issues. There is also a need to understand how tourism has its effect on filming and vice versa. By studying these areas, tourism can be marketed effectively. Case Study: How film induced tourism has an impact on attitudes of a community Mostly People are inclined towards entertainment and celebrities and their perceptions are linked with these figures of th e film industry. When the tourist sector hosts a film it has socio-cultural effects on the people, which can be seen in changing perceptions of visitors about the destination. These perceptions are changing due to interaction among the hosts and guests while understanding the differences in their culture (Busby & Klug, 2001). However, there are changes in the behavior of the hosts and guests, which can have an impact on the community. The case of Australian television Series; Sea Change provides an understanding on the issues of physical changes that took place at the Victorian coastal village of Barwon Heads where this film was shooting. Moreover, the impact of this television series on residents and tourism sector will be discussed (Coast, 2013). Australian Television Series: Sea Change When the television series â€Å"Sea Change† was screened, the show gained immense popularity (SeaChange, 2010), and there was increased visitation at Barwon Heads, where the series was bein g filmed (Beeton, 2001). There were many studies through surveys and interviews that were conducted that showed the effects of these visitations on local residents. These studies were drawn after the screening finished and showed the issues and attitudes of local people and visitors at Barwon Heads. The opinions, which were generated, presented the impacts of â€Å"